The founder and Creative Director of Fred & Ginger Bride, Victoria Pimm (née Holt) was born in Hampshire, England in 1977. With a flair for art and textiles, along with winning awards throughout her training, she graduated in 2000 with a Bachelor of Arts (Honours) Degree in Fashion & Textiles from Southampton Solent University.
Besides a thorough training in the traditional disciplines, Victoria specialised in Fashion Design with print, believing that these understandings are beneficial to the creative process - they enable the design to start with the fabric and its construction and work upwards from there.
Following her graduation, Victoria immediately took her position at the prestigious London design house, Jenny Packham.
Gradually she worked her way to becoming Senior Designer for Jenny Packham Bride, whilst simultaneously assisting with sales and marketing of the brand.
After 5 years of working for the successful fashion house, Victoria decided to take a year out to travel the world solo, taking inspiration from the 15 countries she visited along the way and using this time to develop what was to become Fred & Ginger - Luxury Design House. Fred & Ginger Bride originally specialised in up market lingerie dressing countless celebrities and being stocked in some of the most exclusive boutiques and department stores across the globe, including Selfridges London.
However, this fast paced industry did not suit Victoria’s new lifestyle by the sea with her children and she soon found a desire to go back to her first love of bridal wear, creating individual bespoke pieces to clients who are looking for something totally unique and individual.
Fred & Ginger Bride, a name taken from the inspirational dance duo of the 1940s, evolved from a desire to create beautiful pieces to a market that appreciates design detail, quality, luxury and originality. In a sad time where fashion is simply throw away, Fred & Ginger Bride pay homage to an era where quality and finesse were paramount and looks to revive this desire for perfection and individuality.
Fred & Ginger Bride is continually inspired by old Hollywood glamour, offering both elegance and sophistication combined with quality, design and detail.